Three rules
Smart use Tailor-made per client Human in the loop
Smart use

AI where it earns its place.

We are a public affairs firm, not a technology vendor. AI is in our workflow because it does a handful of things better than any calendar reminder — and we keep it well away from everything else.

Monitoring at full coverage

European, federal and regional sources tracked every day. Nothing depends on someone remembering to check a committee agenda.

First-pass reading

Consultations, draft regulations, impact assessments and committee reports reduced to what actually touches your file.

Stakeholder mapping

Positions, votes and public statements assembled into a picture you can act on, and kept current as the file moves.

Faster first drafts

Position papers, briefings and amendment suggestions start from a structured draft rather than a blank page.

Institutional memory

Every document, meeting and commitment stays searchable — so nothing is lost when a dossier goes quiet for a year and then wakes up.

Continuity

The monitoring keeps running through holidays, handovers and peak weeks. Your file never goes unwatched.

What AI is allowed to do

  • +Scan, filter and flag across far more sources than a team could read
  • +Summarise long documents into a reviewable first assessment
  • +Structure a first draft for a consultant to rewrite
  • +Keep registers, timelines and mappings complete and up to date

What it is not

  • Nothing leaves our office in your name without a consultant rewriting it and standing behind it
  • No AI in the relationship work — meetings, calls and coalition-building are ours
  • No automated call on positioning or strategy; that is a decision, and decisions are made with you
  • No claim reaches you that we haven't traced back to the primary source
The set-up

Four layers, one supervised loop.

Better outcomes and cost efficiency come from the same design: the machine carries the volume, our consultants carry the judgement, and you supervise both.

LAYER 01

Foundations

Our public affairs body of knowledge, our AI skills and tooling, and a design built around your organisation.

Curated & fact-checked
LAYER 02

The PA cockpit

A dashboard, file registers and stakeholder maps that exist for your files only — the single place where a dossier's status lives.

Configured per client
LAYER 03

Scheduled AI intelligence

In-depth monitoring on a fixed rhythm, turned into a targeted action plan instead of a pile of alerts.

Analyst-reviewed
LAYER 04

Human legwork

Meetings, drafting, outreach and coalition-building in Brussels and in the regions. This is where the work is won.

Senior-led
Results and learnings feed straight back into the cockpit, so the next cycle starts sharper than the last — a continuous, supervised loop.
Tailor-made

Built for your files, not off the shelf.

There is no generic Publicea AI product. Each client gets a cockpit configured around their dossiers, their institutions and their reporting rhythm.

01

Scoping

We sit down with your team and agree which files matter, what a win looks like on each one, and who inside your organisation needs to know what.

02

Configuration

Sources, keywords, institutions, committees, rapporteurs and stakeholders are loaded into a cockpit built for you alone.

03

Calibration

The first weeks are spent tuning it: what counts as noise for you, what counts as an alert, who gets told and how quickly.

04

Evolution

As your files move, the set-up moves with them. We review it at every steering moment, and you can change the rules whenever you want.

The point of configuring it this way is simple: you get broader coverage and faster turnaround than a traditional retainer would buy, without paying for hours spent reading things that were never going to matter.

Human-in-the-loop

Every phase reviewed, validated and supervised.

Human-in-the-loop is not a disclaimer at the bottom of a report. It is a named checkpoint in every phase, with a senior consultant's name on it — and with you.

Phase
What AI does
What a human does
Monitoring
Scans and filters European, federal and regional sources continuously, and flags what matches your files.
A consultant reviews the day's flags before anything reaches you. Noise is killed at our end, not yours.
Analysis
Drafts summaries, comparisons and a first-pass assessment of what a text would mean for you.
A senior consultant checks it against the primary source and adds the political read a document never contains.
Strategy
Surfaces options, precedents, voting records and stakeholder positions to argue from.
The strategy is set by our team and agreed with you. Always. No exceptions.
Execution
Produces structured first drafts of papers, briefings and amendment suggestions.
Meetings, calls, outreach, coalition-building and every final text are ours, rewritten and signed off.
Reporting
Keeps the record complete — what moved, when, who said what, what is still open.
You see what we saw, where every file stands and what comes next. Nothing is hidden behind a black box.

You set the direction, we do the Brussels legwork. The AI never decides, never speaks in your name, and never gets the last word. If you want to know where AI was used in a piece of work, ask — we will tell you.

Confidentiality

Your information stays yours.

Separated per client

Your documents, files and stakeholder data live in your own cockpit. They are not pooled with, or visible to, any other client of ours.

Business-grade tools only

We work with professional AI services under business terms, so client content is not used to train public models.

Traceable to the source

Every factual claim we hand you can be traced back to the original document, decision or statement it came from.

Transparent by default

Transparency is one of our three pillars, and it applies to our own methods as much as to your files.

Curious what this would look like for your files?

We'll walk you through a live cockpit and show you exactly what is automated and what is not.

Get in touch